SoulCycle Print Ad
Manifesto:
SoulCycle is a brand focused on taking your workout up a notch. Through its highly motivational and intense workouts, the rider transcends into almost a new sense of being. Through this campaign, SoulCycle demonstrates the act of losing oneself in this flow state. Be it the loud music, or just the act of getting away from reality through exercise, SoulCycle’s mission is to reach that feeling of weightless bliss so you can get the most out of your workout.
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